Exclusive Hip-Hop Rumors: How Did Beyonce Do It? Illseed Found Out!


So, this Beyonce thing had me confused. My “team” (aka me) and I were wondering how this top secret album managed to get past us without so much as a peep. Obviously, we knew Beyonce was working on music, but this drop just caught us off guard – as it did with the rest of the world. So, this is one of the few times we’ve done some outreach on the rumors side. So…here is what we determined.

First of all, there was a lot of talk that Beyonce dropped this album in this manner because her label was NOT in support of it. There were rumors that because of a couple dud songs like “Bow Down” they didn’t have faith in her. Well, that’s not true at all. The label was all kinds of behind this effort and they orchestrated it flawlessly. My sources tell me they have been plotting this move since late Spring or early Summer.

Everybody associated with the new Beyonce album had to sign an ironclad non-disclosure. I bet they had to give up their firstborn if they violated the agreement. Obviously there were only a few (a relative few) people that knew about what was going on. Now, here is what I find interesting. I was told that the iTunes part of it created a particular situation for Team Beyonce. This is where leaks happen. I heard that there is considerable time to get songs and albums in iTunes. Remember, Beyonce has 14 new songs and 17 new videos. That’s a lot of encoding and whatever other logistics they have to go through.

How did they hide it from the leaks ad cracks in iTunes? I was told that Beyonce’s album was listed as “The Secret” even on the inside of iTunes. I would think that would still create some sort of leak, based only on curiosity alone. But it didn’t or they kept it to themselves to avoid a public hanging or whatever the punishment would be. On top of it all, my sources say iTunes got everything associated with the album WEDNESDAY of last week! Remember, they announced the album THURSDAY. Crazy!

This is what I have right now. Gotta give credit where its due.

“They keep us talking, but if we stop talking about them then they should worry!” -illseed.

Illseed, Out.


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