Loaded Lux Set To Finally Battle Hollow Da Don At UW Battle League


(AllHipHop News) The epic battle that battle rap fans have been waiting for since SMACK/URL’s Summer Madness 2  has finally found a home. Hollow Da Don confirmed that he and Loaded Lux will square off on at UW Battle League’s event on February 1st.

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After Loaded Lux announced his participation in the upcoming Battle League event, speculation grew that his opponent would Hollow after their previous attempt at battling on SMACK/URL’s Summer Madness 3 never came to fruition. On his personal Twitter account, Hollow Da Don  confirmed the upcoming battle:

The prior attempt at this battle for Summer Madness 3 was botched due to contractual disagreements on both artists’ part. Lux had a public dispute with Troy ‘SMACK’ Mitchell about wanting $50,000 to participate in the battle. In an interview with HipHopDX, Hollow shared Lux’s disapproval of the business behind Summer Madness 3 and even revealed additional monetary compensation for the artists that he proposed that was dismissed:

My management team came with a plan to reach that audience. We didn’t come Goodfellas style, ‘F### you pay me.’ We came to the table with two additional revenue streams that they were not considering. So we were essentially paying ourselves. Live stream pay per view. If one percent paid $20, that’s $600,000. With proper promotion, one percent was attainable, maybe even more. That’s what we were trying to negotiate. Then, [we suggested] pay-per-view on-demand for, say $2, after the battle. The income was there and we only wanted a 30% share. We were going to let them recoup 50% of my fee from the pay-per-view revenue. I think they were afraid to go get it.