Jive Records, BMI and Shine Network have joined forces to launch a national tour to find the next big star.
The tour, which kicks off in Oakland, Calif., April 30, will showcase the best talent in each area as they perform for industry executives with hopes of walking away with a record deal with Jive, a sub-label of Zomba Records.
Jeff Fenster (Sr. VP A&R Jive Records), Jeff Sledge (A&R Jive, Too Short), Toi Greene (A&R Jive, 3LW, Too Short), Malik Levy (BMI), Memphis (A&R, T-Paine, Youngbloodz) and DJ Juice (official Hyphy Mix-Tape DJ) will be on hand scouting the freshest artists, producers and writers of R&B, Hip-Hop and rock.
“We have hit records, we are looking for a real artist with some star power and longevity,” Fenster told AllHipHop.com.
Attendees will be able to network with artists such as Styles P, Yukmouth and The Hoodstars.
In 2003, So So Def, Jive and LaFace Records were absorbed into the Zomba Music Group, which is now part of Sony BMG Music.
The Jive/BMI Shine Showcase tour will continue on to Miami (July 4th weekend) and Atlanta, with more cities to be announced.