Joey Bada$$ Named Creative Director Of PONY

(AllHipHop News) Rapper Joey Bada$$ has been named streetwear brand PONY’s first-ever creative director. The hip-hop hitmaker has designed and released a sneaker collection with the New York-based brand, according to Billboard. “It’s pure synergy,” he says. “This is some classic, authentic, vibe: that’s how I feel. I am a product of New York and […]

(AllHipHop News) Rapper Joey Bada$$ has been named streetwear brand PONY’s first-ever creative director.

The hip-hop hitmaker has designed and released a sneaker collection with the New York-based brand, according to Billboard.

“It’s pure synergy,” he says. “This is some classic, authentic, vibe: that’s how I feel. I am a product of New York and I plan to keep bringing my inspirations and background to PONY naturally.”

The shoes in the 22-year-old’s four-piece collection start at $75 and are available at Urban Outfitters, Zumiez, and PONY.com.

This isn’t the rapper’s first collaboration with the company – he was also tapped as the new face of the company in August.