Rapper Lil’ Scrappy is setting the mood for his forthcoming sophomore album, Bred 2 Die, Born 2 Live by shooting videos for two of the album’s tracks.
The Atlanta native will travel to Los Angeles, CA this week to shoot videos for “Money in the Bank” and “Gangsta Gangsta.”
Both clips will be helmed by acclaimed video director Marcus Raboy.
Featuring BME head Lil’ Jon and G-Unit member Young Buck rapping with Scrappy over an Isaac Hayes III-produced track, the “Money in the Bank” video captures the three artists living it up inside a backroom casino.
Lil’ Scrappy again teams with Lil’ Jon for “Gangsta Gangsta.”
The video for the Lil’ Jon-produced song features the pair engaging in a high-speed chase after being pulled over by police.
“Money In The Bank” and “Gangsta Gangsta” are the first two singles from Bred 2 Die, Born 2 Live, Scrappy’s follow-up to his near platinum debut EP The King of Crunk & BME Recordings Present: Trillville & Lil’ Scrappy.
The new album, which will be released on BME/Reprise, features cameos from Lil’ Jon, 50 Cent, Scrappy’s label mate Bohagon, Ma$e and Young Dro.
In addition to Jon and Hayes, production will be handled by Jazze Pha, G-Unit’s Sha Money and Shondre (Ludacris, 8 Ball & MJG, Kelis).
The G-Unit/BME venture didn’t shock Lil’ Jon, who attributes the alliance to Scrappy’s talent.
“Lil’ Scrappy is one of the best up and coming threats down south,” he said. “It didn’t surprise me that 50 wanted to be a part of this project. Scrappy has raw talent.”
Shooting for the “Money in the Bank” video will be Wednesday (June 28), while the “Gangsta Gangsta” video begins shooting Thursday (June 29).
Bred 2 Die, Born 2 Live is scheduled to hit stores in late summer.