Ludacris has signed a deal with Sole City Inc. and will design his own line of footwear, "Da’ Hood Collection by Ludacris." The collection will feature athletic street shoes and boots and will launch in February of 2004. The first shoe to hit the stores is titled "Da’ Block." Sole City will handle the production, distribution and marketing of the footwear line. A portion of the proceeds from the collection will go to The Ludacris foundation and will then be distributed to various youth charities. Ludacris recently dropped his latest album, Chicken & Beer.
Ludacris has signed
a deal with Sole City Inc. and will design his own line of footwear, "Da’
Hood Collection by Ludacris."
The collection
will feature athletic street shoes and boots and will launch in February of
2004.
The first shoe
to hit the stores is titled "Da’ Block."
Sole City will
handle the production, distribution and marketing of the footwear line.
A portion of the
proceeds from the collection will go to The Ludacris foundation and will then
be distributed to various youth charities.
Ludacris recently
dropped his latest album, Chicken & Beer.
