Nas and Sony Link Back Up For A New Deal


(AllHipHop News) Rap star Nas continues to expand his business portfolio, thanks to a new partnership with Sony.

Nas has a new partnership with the corporate giant’s licensing and merchandising creative agency, The Thread Shop.

Nas will work with The Thread Shop’s Vice President Francis T. Wong to create fashion forward, on trend collections for the Nas, as well as other strategic collaborations.

The work Thread Shop is doing now is incredible,” said Nas to WWD. “They are the experts when it comes to strategic artist collaborations and were the obvious choice when I was looking to work with a full service creative agency. We are going to collaborate on a variety of projects this year. I’m excited for people to see what we have in store.”

The Thread Shop will also work hand-in-hand with Nas to develop a revamped web store with new merch from the rapper.