Troy Ave Talks “Major Without A Deal” Album Sales & Getting 90% On Every Dollar (VIDEO)


(AllHipHop News) The Internet went in on Brooklyn rapper Troy Ave last week after reports began circulating that his latest album Major Without A Deal sold less than 4,500 units and 30 physical copies in its opening week. It was later clarified the digital sales numbers represented copies sold over only a three-day period, and the physical sales were actually illegal purchases since CDs were not supposed to go on sale until the following Tuesday.

[ALSO READ: Reports Troy Ave’s “Major Without A Deal” Album Only Selling 30 Physical Copies First Week Are Inaccurate]

Following the continuous bashing on Twitter over those low totals, Troy sat down with The Breakfast Club to talk about his new project. Of course, Charlamagne Tha God, DJ Envy, and Angela Yee brought up the uproar over his independent release.

“Basically it was like the ‘mom & pop’ stores had them, and if people came and asked for them early they was just giving them,” explained Troy “It was really this one store in The Bronx that sold the 30 copies. But shout out to them. They got my music out. I ain’t tripping.”

The BSB leader went on to express that he does not believe his sales equal a flop. According to Troy, being independent and apparently getting 95% of the revenue is a win for him, regardless of the final units sold.

“When you’re self-made and independent it don’t matter. You gotta get the slow grind. The [Jay Z] Reasonable Doubt grind. They gonna catch on later. And it’s gonna keep picking up,” Troy stated. “At the end of the day, I’m here to make money. I’m here to get the paper, and now I understand what Jay Z meant by ‘Can you really match a triple platinum artist buck-by-buck with only a single going gold?’ I can really match a platinum artist without even a single going gold.”

He added, “We’re getting 95%… no 90%. Five percent goes to my lawyer and then five percent goes to the distributor. But I’m so ill where I negotiated it where I need the distributor to pay 2.5 of my lawyer’s percentage. I pay the other 2.5. It’s all about having the leverage and doing what you want to do.”

[ALSO READ: Troy Ave Responds To Selling 30 Physical Copies Of His “Major Without A Deal” Album]

Watch Troy Ave’s interview below.