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DEWEEZY Archives - AllHipHop

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New Lil Wayne Documentary Slated To Debut On BET

By: Grouchy Greg Watkins (@GrouchyGreg)Category: MOBILE

(AllHipHop News) Rapper Lil Wayne’s “DEWeezy” commercial will be the subject of an upcoming documentary that is slated to debut on BET this weekend. The documentary follows the development of the “DEWeezy” commercial that was created as part of the New Orleans rap star’s deal with Mountain Dew. Director Chris Robinson and Robot Films worked with Stoked, a “non-profit action sports youth development agency,” to create the commercial. Stoked worked with 10 teenagers from the New York City area, who teamed with various industry executives, and employees from Mountain Dew, to co-create the :30 television commercial spot. The making of Lil Wayne’s “DEWeezy” commercial with Mountain Dew is slated to air on BET on March 31 at 11:30 PM.

Lil Wayne’s DEWeezy Skate Park Slated To Open August 29 in New Orleans

By: Grouchy Greg Watkins (@GrouchyGreg)Category: Uncategorized

(AllHipHop News) Lil Wayne’s skatepark being launched in conjunction with Mountain Dew is slated to open in New Orleans at the end of this month, according to representatives for the rapper and Mountain Dew. A ribbon cutting ceremony for the DEWeezy Skate Park, which is in the city’s 9th Ward area, is slated for August 29. Reps for Mountain Dew hope the new state-of-the-art, eco-friendly skatepark will become a center of the community, which was devastated by and is still recovering from, the impact of Hurricane Katrina, which caused $81 billion worth of damages in 2005. “We are thrilled to move forward with the next phase of the DEWeezy campaign,” said Lil Wayne’s manager Cortez Bryant, co-CEO of Blueprint Group. “Lil Wayne is passionate about skateboarding and the New Orleans community and this campaign fits those passions together seamlessly.” The rapper’s DEWeezy skatepark in New Orleans is part of a broader advertising and marketing deal Lil Wayne struck with Mountain Dew in March.  In addition to the skatepark, Mountain Dew is seeking fans of Lil Wayne, to submit inspirational content for possible inclusion in Lil Wayne’s next Mountain Dew commercial. “We’ve been looking forward to announcing this phase of the DEWeezy Project and getting our consumers involved,” added Brett O’Brien, Vice President of Marketing, Mountain Dew. “The campaign is about igniting creativity and celebrating people who follow their passion – like Lil Wayne has with skateboarding. DEWeezy is the perfect platform to engage fans and invite them to show us what ‘This is I DEW’ means to them.” For more information visit www.deweezy.com.