(AllHipHop News) The head of the company that created the hologram technology that produced the late Tupac Shakur at Coachella over the weekend recently explained the challenges behind bringing the rapper back to life. AV Concepts is the company that created the Tupac hologram, which impressed concertgoers and viewers around the world on April 15, with its life-like interaction between Snoop Dogg and Dr. Dre. Over 100,000 fans witnessed the life-like performance of the late Tupac Shakur, which was coordinated between Dr. Dre’s production company and AV Concepts. “This show was by far one of the most exciting yet challenging projects we have ever worked on,” said Nick Smith, President of AV Concepts. “A highly choreographed, live, outdoor holographic production of this magnitude with hundreds of thousands of people watching gave us the added incentive, and pressure, to deliver.” AV Concepts is a 24-year-old award-winning technology solutions company that offers video, audio and staging services. The success of the Tupac hologram comes on the heels of AV Concepts’ partnership with Chris Brown during this year’s Grammy Awards, which saw the tech company design the singer’s sets during his performance.