The Rap Game UK returned at the weekend (Aug. 11) with a fresh batch of hopefuls vying for a chance to be victorious and win the big money prize.
The U.K. version of the Jermaine Dupri and Queen Latifah-produced talent contest sees veteran rap duo Krept and Konan alongside BBC 1Xtra’s DJ Target to find the next star of the British rap scene.
Contests on series four are competing for a chance to win £20k (just over $24k) to kickstart a career in the industry. However, unlike other more cutthroat reality shows where an unlucky contender is eliminated each week, The Rap Game UK does it differently. The artists will live together for the entire six weeks until a winner is selected.
The Hosts Talk “The Rap Game UK” Series 4
According to Konan, one of the show’s priorities is “to give them the gems, knowing that this journey is not easy and will never start being easy.”
Along the road to the final, the artists will perform various tasks and challenges to prove their rapping credentials. They’ll also have the opportunity to meet some heavyweights of the U.K. rap scene for mentoring. Among the names announced are trap rappers D-Block Europe, grime pioneer Lethal Bizzle, and drill star Unknown T.
“We love to watch the contestants’ development and growth,” DJ Target explained to NME. “And when they take on feedback, from not just ourselves but all the guest mentors, you can see their progress.”
“We still have a fair bit to go where someone’s gone and done the show, and then been mad successful,” he admitted. “I feel like we’ve still got that to achieve. But there’s so many stars on this season – this might be the one.”