Lil Jon: Crunk Royalé
When crowning 2004’s hip-hop ‘man of the year,’ the obvious choices may be Usher or Kanye West, but, sit back and think about it for a second and the clear victor is Lil Jon. Producing a bulk of the year’s biggest hits, his track record this year speaks for itself: Usher’s “Yeah,” Ciara’s “Goodies,” Petey Pablo’s “Freek-A-Leek,” and Lil Scrappy’s “No Problems,” just to name a few. The self-proclaimed King of Crunk has spearheaded the evolution of a once mainly Southern musical approach to club anthems into a nationwide phenomenon. From New York natives like Nas and Mobb Deep, to Cali representatives such as Snoop Dogg and Ice Cube, Lil Jon’s clientele resume transcends all boundaries. With “Crunk & B” (R&B) generating power and “Crunk Rock” on deck, the Atlanta product’s production prowess seems likely to grasp tightly onto Billboards charts in 2005 as well. Reuniting with his energetic sidekicks The Eastside Boyz, he is now ready to issue the latest, and most crucial, album from Lil Jon & The Eastside Boyz, Crunk Juice (also the name of his own power drink, another by-product of crunk’s commercial takeover). With a dizzying array of cameos backed by Lil Jon’s raucous instrumentals, Crunk Juice is the climax for a year highlighted by everybody from your mother to your little nephew constantly yelling out “Yeeaah,” “Okaaay,” and “What!” AllHipHop.com caught up with Lil Jon during his forever-hectic schedule to discuss Crunk Juice, the nation’s craziest clubs, critics, and the rumors of a Lil Jon, Ludacris, and Usher collaboration album. Yeeeaah! (Sorry, couldn’t resist the temptation.) AllHipHop.com: The list of guest appearances on Crunk Juice reads like a who’s who of today’s top artists. What was your mind frame when deciding on whom to feature? Lil Jon: Basically, it was just whoever fit on the tracks. [Laughs] It wasn’t really any method to it. We just did the beats, and figured out who would work over the tracks. It’s just that simple. AllHipHop.com: In what ways were you trying to push the limits of what crunk music has become in 2004 so far? Lil Jon: I went into this record just wanting to make a good record, and by making a good record, we took crunk to some new places. We did the joint with Rick Rubin, taking it to a new level. On the same token, we got the joint with 8Ball and MJG, that’s on a different kind of feel than we normally are on. So, I just try to make the best records that I can make, every time. I don’t try to recreate any success or anything. I go in the studio and naturally take it to the next level. It’s that simple, really. AllHipHop.com: With Kings of Crunk being so successful, the pressure had already been put on this new album to be really successful, but with the success you’ve had this year producing for outside artists, the expectations levels are as high as they can get. Did you have that in the back of your mind while making Crunk Juice? Lil Jon: Yeah, definitely. When you’re a producer and an artist, you’re definitely competing with all of the other hits you’ve had for other artists. I have to compete with the Usher record, “Freek-A-Leek,” and Youngbloodz “Damn.” Every record I’ve had in the last two years, I’m competing against. That definitely stays in the back of your mind, but at the same time, I didn’t let it change how I make music. I approached the album the same ways that I approach record I’m working on. AllHipHop.com: With the work you did for people like Usher, 2004 was a monster of a year for you. Are there any things you didn’t or couldn’t do in 2004 that you wish you could have? Lil Jon: Everything is perfect. I wouldn’t change anything. I was blessed, and I was able to just make it happen. Once “Get Low” blew, it never stopped. Things were non-stop for me. Juvenile and I were supposed to do something together, and I was supposed to work with Outkast. Other than those two, though, I pretty much made everything happen this year. We have all kinds of stuff coming up, though, so I’m good. I just did a song with Jay-Z, for the movie he has dropping. It’s a single that he is dropping, and Rick Rubin produced the track. It’s me, Jay-Z, and Chris Rock. We finished that last night. It’s like the only new track that he is gonna have out, so it’s pretty big. AllHipHop.com: Damn, so now that you’ve worked with Jay-Z, you’ve pretty much worked with all of the game’s biggest rappers, like Eminem and Nas. Is there anyone that you haven’t worked with yet that you really look forward to making music with? Lil Jon: The main person was Jay-Z, and now that me and him done did something, it’s like the start of some whole other s###. The rock groups are the only cats that I haven’t touched yet that I want to really do stuff with. I met Good Charlotte at Diddy’s house one time, and we talked about doing some stuff. I like Blink 182, and people like that. I want to get with these rock cats, and do something different. AllHipHop.com: Do you think the hip-hop world is ready for “Crunk Rock” yet? Lil Jon: Yeah, because we grew up on rock music. Back in the 1980s, it was all played on the radio together. You heard pop music, you heard rap music, and you heard rock, all on the same radio. I think Black people aren’t really locked into rock because it isn’t saying stuff that they can relate to. If you got a cat like me, I can talk to them, and do it over a rock track, and make it something that they would be more likely to listen to. I’ll be saying the right stuff for them, I think it’s just […]