Lil Scrappy Discusses His Alter Ego, New Season Of "Love & Hip Hop ATL"

(AllHipHop News) Atlanta rapper Lil Scrappy is taking advantage of his newfound popularity, since his appearance on “Love & Hip Hop ATL.”

Since his debut on the show in June of 2012, Lil Scrappy has been releasing a steady stream of music, including his third studio album The Grustle.

Now, Lil Scrappy is ready to introduce his fans to his alter ego “Merlot Jones,” who will make his official debut on an upcoming mixtape.

“I been working on this ‘Gangsta Grillz’ with DJ Drama, it’s called ‘Merlo’s Way.’ Merlo is my alter ego,” Lil Scrappy told AllHipHop.com. “Merlo Jones, that’s when I’m on my playa s**t.”

According to Lil Scrappy, the appearance on “Love & Hip Hop ATL” helped excite and even grow his core fan base, which he vowed not to abandon.

According to stats provided by VH1, “Love and Hip Hop: Atlanta” ranked as cable’s top reality series of the summer among adult 18-49 andwomen 18-49, throughout the 12 weeks of the series’ airing.

Overall, the series averaged 5 million total viewers.

“The love I been getting from some of the rappers and the streets, I have to put out something,” Lil Scrappy said of his new popularity. “This is what I do for real.”

But Lil Scrappy’s fans will also get another opportunity to see the rapper on the small screen in 2013 since the series performed so well for VH1.

“There’s going to be another season if y’all didn’t watch the little sneak preview [Love & Hip Hop Atlanta: Dirty Little Secrets] yall go f**k with that. It’s going to come out. When it does we turning up. Y’all just wanna see me act a fool.”