You may know him best as the former host of BET‘s Rap City and 106 & Park. Or perhaps as the music director and host of CBS Radio’s WPGC “Afternoon Drive”, resident DJ at Washington Wizards’ games, and avid philanthropist. Well Big Tigger is rocking yet another hat – a fashionable one at that. He is the brand new Senior Vice President of Marketing for the hit urban brand Blac Label. The brand launched in 2002 with a focus on elaborate graphic tees, eventually including a mix of military-inspired woven shirts, denim, sneakers as well as collections for women and kids. Kiki brings you a sneak peek at brand new Blac Label gear, while finding out how Big Tig juggles his many hats and more – check it out: DrJays.com: How and when did your position with Blac Label come about? Big Tigger: November 2009 – JW and I (the boss and a good friend of mine), had a casual conversation about building the already successful brand. We agreed to have me assist in the future marketing direction of the brand. DrJays.com’s Boss Lady with Big TiggerDrJays.com: Did you have any prior experience in the fashion industry? Big Tigger: Other than wearing a variety of brands and being involved as a spokesperson/partial owner of Pure Players, not really. DrJays.com: Describe a typical day in the life of the SVP of Marketing for Blac Label. Big Tigger: No such thing as a typical day, since it is one of many responsibilities on my plate right now. Lots and lots of networking, internet research, grassroots research, and meetings galore. DrJays.com: With the many hats you wear, as a DJ, on air personality and now SVP of Marketing for a clothing brand, how do you manage to juggle it all? Big Tigger: Who knows? Things have to get done and done properly. If I feel one is suffering or I am failing to meet my expectations in one are or another, I will either double my effort or delete one of them. DrJays.com: What else are you working on currently (or in the near future)? Big Tigger: I have a new TV show coming to the CW network in April called Direct Access with Big Tigger. It will start locally in the DMV on DC50 and hopefully branch out nationally. DrJays.com: Any exciting news or collaborations in the works with Blac Label? Big Tigger: We have a a variety of hot things in development, most importantly the reconstruction of our website BlacLabelPremium.com. We are almost done with it, and it is currently up and functioning at about 85% capacity. Look forward to A LOT more content, contests, and other initiatives originating from our site! Brand new Blac Label gear – coming soon to DrJays.com DrJays.com: Can you give our readers three style tips for this upcoming spring season? Big Tigger: Stay true to yourself and style, fellas stop wearing skinny jeans, and rock Blac Label all the time! See the latest in Blac Label on DrJays.com, and stay tuned for more fresh gear from the brand!
