(AllHipHop News) Radio veteran Funkmaster Flex has teamed with Sean “Diddy” Combs, to be the latest spokesperson for CIROC Vodka.
Funkmaster Flex is the newest DJ to join Diddy’s CIROC Boyz DJ collective.
Popular personalities like DJ Drama and DJ Envy are CIROC Boyz, as is Funkmaster Flex’s rival, DJ Clue.
The news of Funkmaster Flex’s inclusion in the CIROC Boyz DJ collective comes shortly after Flex ended his deal with Grey Goose, CIROC’s main competitor.
Diddy took a swipe at his competition and called Flex’s deflection from Grey Goose to CIROC Vodka one of “the biggest landmark trades in brand history.”
“We have formed a partnership and brought him and myself and our brands together to have an exclusive partnership with CIROC Vodka, the smoothest vodka in the world,” Diddy said. “Flex will now be representing the right vodka of choice.”
Diddy is known for being ultra-competitive with his CIROC Vodka line, which has led to the infamous “Vodka War.”
In March of 2010, Diddy took shots at other brands and labeled them “pee pee.”
Martin Silver, owner of the Georgi Argent vodka brand, hosted a protest of CIROC underneath Diddy ‘s famous Times Square billboard.
Silver attempted to deliver a toilet full of CIROC to Diddy’s office, but was ultimately stopped by the mogul’s security.
The following month, Diddy sarcastically apologized to his competition – in a bathtub surrounded by CIROC Vodka.
Diddy’s offer was enticing enough for Funkmaster Flex to enter into an agreement with CIROC Vodka, as opposed to Grey Goose.
“When you see me new york city and I’m in the clubs I need an extra case of CIROC,” Funkmaster Flex said. “Bring it up there fast. You don’t even have to ask me what’s necessary to drink.”
Check the video below: