From “If We Never Met to Shelter” and now “Changes”, Jurgen Masati has given us some of the most impressive top tracks this year. These two songs received massive attention in and out of the UK, with many praising Jurgen’s musical talents. But his journey in the music scene is just getting started.
The young artist has written and released more than five songs since his debut, with “Changes” becoming a global track. Jurgen’s unique music writing style, impeccable voice, and ability to express emotions through smooth, lyrical flows are helping Jurgen cement his spot in the brutally competitive space as an independent artist.
Jurgen has taken a unique approach to create his music. He has not confined himself to one genre or specific style but instead focuses on writing music that best tells the intended message. His song “Changes” is the perfect example of this.
“Changes” has a different vibe altogether. The track brings to light Jurgen’s strong vocals, power, and potential to surge through the music scene in multiple ways.
According to Jurgen, one of his goals is to change how people view and consume music by bringing more timeless songs to the industry. He is creating music that reflects everyday life and many issues in today’s society. He also uses his platforms and music to inspire young creators, especially independent artists.
The global music scene is highly crowded, and reaching the top can be challenging. These include everything from lack of proper resources to high marketing and promotional costs. It is even harder when you are an independent artist because you must handle everything from show bookings to studios and music promotion.
While it is difficult, it does not mean you can’t reach the top. By sharing his story as an independent artist who built a loyal fan base and is now making headlines, Jurgen hopes to inspire other independent artists, especially those getting started.
His brand perfectly represents what years of hard work, resilience, and skills can get you. Jurgen managed to create the right impact right after entering the scene. He worked on his music skills and believed in his passion. Today, his songs are getting maximum plays despite him being an independent artist.
His advice to other independent artists is to invest in their brands, as it is the biggest part of your story. Your brand is a representation of yourself as an artist, and how you carry yourself online and offline can affect your success, says Jurgen. He also adds the importance of working hard and having your own distinctive style as an artist.
There are so many artists in the industry, and to convince people to buy your product/service, you must stand out from the rest. This doesn’t mean you should try to please others and “fake it till you make it,” adds Jurgen. You just have to be true to yourself, and your fan base will find you.