50 Cent has entered into a long term partnership with Reebok, that will include his own signature line of footwear, the “G-Unit Collection by RBK.”
An initial launch will take place this fall with limited distribution and will go nationwide in early 2004.
“Reebok’s Rbk Collection is the real thing when it comes to connecting with street and hip-hop culture,” 50 Cent said. “I want to be part of it and use my name and attitude to help influence the feel and vibe of the gear.”
50 and Reebok are developing a nationwide marketing and advertising campaign to launch the sneaker. According to a press release issued by Reebok, fans may received a special 50 Cent CD single with the purchase of the shoe for a limited time.
50 wore the sneakers on a recent addition of BET’s 106 & Park, and will rock them during MTV’s 2003 MTV Movie Awards, which air this Thursday (June 5).
“Reebok’s partnership with 50 Cent is the latest and perhaps the most groundbreaking fusion of sports and music, a formula that has been creating a great deal of heat and energy in the marketplace,” says Micky Pant, Reebok’s chief marketing officer.
“50 Cent has earned his reputation as the hottest MC out right now and Reebok is excited to partner with an artist who has achieved his level of success in the music industry.”