Ashanti Vs Keyshia Cole ‘Verzuz’ Battle Sets New Viewership Record

It appears the six-week postponement and hour-long delay for the Ashanti Vs Keyshia Cole battle did not prevent people from tuning in when it finally streamed live on January 21. According to Verzuz organizers, the highly-anticipated musical clash was one for the record books as over 6 million people watched the event on Instagram.

The verified Verzuz IG account posted:

#VERZUZ does it again! More than 8.1 million people tuned in across Instagram and Apple Music to watch @Ashanti and @KeyshiaCole. We set a NEW RECORD with 6 million TOTAL Instagram Live viewers — 1.2M at one time!! Thank you to everyone who tuned in (and waited) to watch the first VERZUZ of 2021. We appreciate each and every one of you!!!

Jeezy Vs Gucci Mane from November 2020 still holds the record for most concurrent viewers on Instagram Live (peak of 1.8 million). A total of 5.5 million IG users watch that faceoff between the Atlanta rap legends. Brandy Vs Monica in August 2020 also topped the 1 million concurrent mark for Instagram viewership. Those divas drew 4.2 million pairs of eyes to their dual performance.

The Ashanti Vs Keyshia Cole Verzuz replay on the Revolt YouTube channel has amassed 2.3 million plays since arriving on the platform on January 22. In comparison, Jeezy Vs Gucci Mane currently sits at 4.9 million YouTube views and Brandy Vs Monica collected 1.5 million views on the site.