The typical mixtape always says “for promotional use only,” but few DJ’s have monotized the genre like Cornerstone Promotions, a company that currently celebrates the release of its 60th Mixtape.Chris Atlas, Cornerstone’s VP of urban marketing and promotion, said thatthe nationally distributed mixtape is a platform to showcase DJ’s and celebrate Hip-Hop.“Number 60 is a milestone in continuing the commitment to breaking Hip-Hop,” Atlas told AllHipHop,com. “We plan to take the Cornerstone mixtape to new heights in the future. Television, radio and international outlets are in our sight.” Atlas was the former head of Tommy Boy’s Black Label Hip-Hop division.At the end of last month, Cornerstone held a formal celebration in honor of
the 60th mixtape that featured performances from De La Soul, Smif-N-Wesson, Brand Nubian and Black Sheep. Nas and Maxwell also showed up to show support for the company’s milestone.”The Cornerstone Mixtape is very refreshing to Hip Hop, at the same time it
keeps everyone abreast to what’s up and coming in the culture,” De La Soul’s DJ Maseo said of the tape.Atlas said that the success of the mixtape was due largely to the support it
has received from the record labels, artists and DJ’s.“The artists and DJ’s that performed…appeared out of love not just for
Cornerstone but we stand for and how we work to give back to the culture.”Cornerstone was founded in 1999.