Dreamville Co-Founder Ibrahim Hamad Teases New Video For J. Cole’s ‘The Off-Season’

The Dreamville Records camp continues to provide hints about what J. Cole has coming next. Last month, the Fayetteville, North Carolina representative shared an image that seemed to confirm he is ready to start a new album cycle.

Cole’s Instagram post from December showed a notebook page with the phrases “The Fall Off Era,” “The Off-Season,” “It’s A Boy,” and “The Fall Off.” Many of his followers assumed that meant a highly-anticipated follow-up project to 2018’s KOD was on the way.

Dreamville co-founder Ibrahim Hamad added to the unverified chatter that Cole is set to make his return with another studio LP very soon. On Monday, Hamad uploaded an IG photo of Cole apparently filming visual content. The caption read, “Locked in. The Off-Season.”

After dropping KOD three years ago, Cole assembled his Dreamville roster as well as other special guest artists for 2019’s chart-topping, Grammy-nominated Revenge of the Dreamers III compilation. Then the J. Cole singles “The Climb Back” and “Lion King on Ice” were released in July 2020.

In addition, Cole revealed his new RS-Dreamer Ebony And Ivory sneakers for Puma late last year. Three months earlier, news broke that Dreamville was expanding as an entertainment and media company by launching Dreamville Ventures and Dreamville Studios.

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