Jay-Z’s auction of a rare bottle of his D’usse Cognac raked in mid-five figures during an auction with Sotheby’s.
The Roc Nation honcho sold off a luxury D’usse 1969 Anniversaire Limited Edition bottle for $52,500 to raise funds to support professional advancement and entrepreneurship workshops for students.
The decades-old cognac has a 24-karat gold foil around the neck, a diamond decanter design encased in a leather box. This particular bottle of D’usse was even rarer because it was engraved with Jay-Z’s signature.
Jay-Z and D’usse’s cellar master Michel Casavecchia found the bottle in France and agreed to preserve it for a special occasion.
“When our Cellar Master, Michel Casavecchia, discovered the aged liquid at the Chateau de Cognac and explained how truly one of a kind it is, it was important to me to honor it by doing something that would celebrate its singularity,” Jay-Z said in a statement. “Once that barrel is emptied, there’s no way the liquid can be recreated.
“The whole process behind the 1969 Anniversaire collection reminded me why I got involved in the spirits industry in the first place – to create something that will stand the test of time. It means a lot that we’re finally able to share the D’USSE 1969 Anniversaire Limited Edition with the rest of the world, and we’re proud to auction the first bottle in the collection with Sotheby’s to benefit the Shawn Carter Foundation.”