(AllHipHop News) At one point, Jon Connor was primed to be the next breakout star out of the Midwest. The Flint, Michigan native was named a 2014 XXL Freshmen, and he was signed to Andre “Dr. Dre” Young’s Aftermath Entertainment.
However, while under the tutelage of Dr. Dre, Connor did not release a body of work. It has actually been three years since the rapper dropped any tunes at all. Connor is finally back with new music. He tackled the beat for Logic and Eminem’s “Homicide” single.
“I wanted to get back to the vibe that captivated my audience,” says Connor. “I gained my fanbase from feeding the streets with content that showcased my lyrical ability. What captivated them was how hard I was going. And I wanted fans to know that, after all these years and throughout my journey, I still give a f*ck about MC-ing.”
After contributing to Dre’s 2015 album Compton, Jon Connor parted ways with Aftermath earlier this year. The 34-year-old rhymer/producer is now focusing on an independent movement under a new imprint called All Varsity Music Group.
“The name actually goes back to high school,” explains Connor. “All Varsity was my crew’s name when I first started getting into music. So the name takes me back to the essence; it reminds me of why I started on this journey.”
All Varsity Music Group will be home to Connor’s forthcoming full-length project which is due out in 2020 as well as music from other acts. The company is also producing a docuseries that will provide insight into the AVMG founder’s career with never before seen footage.
“After this hiatus, I no longer take being able to share my talents with the fans for granted,” adds the Unconscious State maker. “That’s why it’s so important for me to showcase the full spectrum of what I do as both a lyricist and a musician.”