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Lizzo Reveals Touching Meaning Behind Her New Brand "Yitty" - AllHipHop

AllHipHop

Lizzo Reveals Touching Meaning Behind Her New Shapewear Brand “Yitty”

Lizzo
By: AllHipHop StaffCategory: News

Lizzo recently launched her new shapewear brand Yitty and the name of the company has a profound meaning. Read more!

Lizzo paid tribute to her late aunt with the name of her new shapewear line.

The “Truth Hurts” artist recently unveiled the size-inclusive collection called Yitty, and in an Instagram post shared on Tuesday, she explained that the name was inspired by a nickname her relative once gave her.

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A post shared by Lizzo (@lizzobeeating)

“Auntie… I miss you so much today. Yitty just dropped, and I know ur cracking jokes in heaven. Thank you for giving me the nickname Yitty,” Lizzo wrote alongside a photo of herself, her aunt, and her mother.

While Lizzo did not specifically name her aunt in the post, editors at Billboard speculated she referred to Carmen, whom she previously honored on Mother’s Day in 2020.

Lizzo also shared how the Yitty nickname had evolved for her.

“It used to be the nickname that made (me) yell at my brother sister when they teased me… and now it’s the nickname that makes me feel proud. It’s (sic) the nickname that makes me feel connected to my family. And now… the world is connected to me, auntie!!!! You are still my favorite person, I’m doing my best impression of you right now to get me through this ‘SNL’ rehearsal without crying,” the 33-year-old continued, referring to her upcoming Saturday Night Live hosting duties. “I love you. Thank you. You got the world saying Yitty! You always been the trendsetter.”