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Lord Jamar Helps Spark The #BookPhoneChallenge As A Response To The “Money Phone” Trend

By: Yohance Kyles (@HUEYmixwitRILEY)Category: News

“THE KNOWLEDGE IS CALLIN’!!!”

(AllHipHop News) Jay-Z ruffled a few feathers when he ended the second verse on “The Story of O.J.” by rapping, “Y’all on the Gram holding money to your ear. There’s a disconnect, we don’t call that money over here.”

Some rappers – such as Future, Boosie Badazz, and Drake – purposely mocked Jay by continuing to post pictures/videos of the “money phone” on social media.

Other members of the Hip Hop community – like 21 Savage, A$AP Ferg, and Lil Scrappy – acknowledged Hov for trying to promote the importance of financial responsibility in his music.

Brand Nubian member Lord Jamar took it a step further by helping to spark the #BookPhoneChallenge as a way to promote the value of education.

“On my BOOK PHONE… the KNOWLEDGE is callin!!!” wrote Jamar on IG.

Numerous Instagram users took up the challenge and began posting pics of themselves holding books to their ear.

On my BOOK PHONE…the KNOWLEDGE is callin!!!

A post shared by Lord Jamar Allah (@lordjamar) on

 

Y’all wanna make the BOOK PHONE a CHALLENGE???…Then make it happen!!! #bookphonechallenge

A post shared by Lord Jamar Allah (@lordjamar) on

#bookphonechallenge I ain’t writing a whole explanation… I left two books in my car btw!

A post shared by Javale Pierre McGee (@javalemcgee) on

I decided to Join the #bookphonechallenge by sharing some of my daily Reads! KNOWLEDGE IS POWER ✊? and Reading Is Fundamental.. what are some of your favorite books at the moment? #bookphonechallenge #icanyoucanwecan #NicB

A post shared by Nic B (@getfitwithnic_) on

You already know Books and Brunch had to get in on the #bookphonechallenge ??? We have our new member @allie__a1 looking cute with her stack of books! ???#blackgirlbookgang

A post shared by SamaiyahxJasmine (@booksxbrunch) on

#BookPhoneChallenge accepted ?? #BrotherBenX

A post shared by Sub On Youtube: Brother Ben X (@brotherbenx) on

I’m not usually into challenges but this one, I can get with. #bookphonechallenge #knowledgeofself #knowledgeiseverywhere #money #spirituality #health #wisdom #holistichealth #neter These are the books currently on my nightstand or on the top shelf of my bookshelf near my desk. They are my priorities outside of school books.

A post shared by Taneisha (@taneishalagrant) on

Ya’ll know I had to get down on this #bookphonechallenge #books #read #learn #work #play #hustle #goals #grind #patient #positive #persistent #focus #thankful #steady #study #journey #dream #challenge #change #actorslife

A post shared by Charles (@charles._.harrelson) on

#BookPhoneChallenge #PhoneBookChallenge …Salute @lordjamar ….#FoodForThought ???? Enlightening My 8 Year Old #Princess…She Is Currently Reading “Who Is Sonia Sotomayer” Supreme Court Justice ⚖ and the Biography of #NelsonMandela. ?#SmartGirlsRock #PrettyGirlsRock #BlackGirlsRock #BlackGirlMagic #MelaninPoppin …. Shoot For The #Moon Baby And You Will Land Amongst The #Stars. ✨✨ #AKetchmoreKidsOriginal #ChanellKetchmore

A post shared by Chanell Carrion (@chanell_carrion) on

Can we join the #BookPhoneChallenge #thelifeofpabloandrablo

A post shared by Richard Adkins (@richardjadkins) on

1st challenge I ever did! U heard of the #MoneyPhone this is the #BookPhoneChallenge lol. Let’s keep it going!! #HadTo #ForTheCulture #KeepItGoing #BookPhone #AfewOfMyFavs #SocialAnimal #ThingsFallApart #ConfessionsOfAnEconomicHitman #CrisisOfTheNegroIntellectual #GunsGermsAndSteel #Tightrope #MiseducationOfTheNegro #stupidwhitemen #LiesMyTeacherToldMe

A post shared by Nell Lee ♛♍☥ (@nell_l33) on

#bookphonechallenge #southsidechicago #producerlife #knowledgeispower #alliswell

A post shared by Pricetag (@pricetagmusic) on

#bookphonechallenge new level of awareness who this??@cthagod #stacks

A post shared by Brandon Oshodin (@brandonoshodin) on

Reading opens up your mind and your heart! #bookphonechallenge

A post shared by Laura (@adventuresofojoreandolivia) on

Issa #bookphonechallenge ? I challenge @marsaisworld @yarashahidi and @martellusb ? I want to see you all flexing on librarians??#1000blackgirlbooks

A post shared by Marley Dias (@iammarleydias) on