Pharrell Snags The Rights For “Girl” Merchandise

(AllHipHop News) Hip-Hop superstar Pharrell Williams is reportedly gearing up to launch a line of products for women, named after his 2014 album Girl. The “Happy” hitmaker has obtained trademarks to use the phrases “Girl By Pharrell Williams” and “Pharrell Williams Girl” for clothing, lingerie, jewelry, athletic gear, luggage, and cosmetics, according to filings. The […]

(AllHipHop News) Hip-Hop superstar Pharrell Williams is reportedly gearing up to launch a line of products for women, named after his 2014 album Girl.

The “Happy” hitmaker has obtained trademarks to use the phrases “Girl By Pharrell Williams” and “Pharrell Williams Girl” for clothing, lingerie, jewelry, athletic gear, luggage, and cosmetics, according to filings.

The application, initially filed in November, appears to indicate Pharrell’s interest in catering for his female fans, after previously tasting success with his streetwear fashion brands Billionaire Boys Club and Icecream, which have been generally marketed to male consumers.