R&B artist Ciara and super producer Polow Da Don will host the launch party of his new record label Zone 4 Inc. tonight in Atlanta, Georgia.
Polow Da Don’s sound can be heard on hit records like Fergie’s “London Bridge” and “Glamorous,” Ludacris’ Grammy Award winning single “Runaway Love,” the P#### Cat Dolls’ “Buttons,” Ciara’s “Promise” and numerous others.
Polow, who hails from Southeast Atlanta, is also discovering new talent.
He executive produced Rich Boy’s album via a production deal with Interscope Records and produced Rich Boy’s single “Just Bought a Cadillac.”
Polow was also a member of Atlanta rap collective Jim Crow, a group that released the album’s Crow’s Nest (1999) and Right Quick (2001) before disbanding.
With the Interscope-distributed Zone 4 record label, Polow, born Polow-Freache Jones, aims to continue his run of success as a producer and now, CEO.
“I am he and I am here,” Polow told AllHipHop.com. “Music, I am your sacrifice, I’ll die before I let them kill you. Now, all biters and followers do what you do and follow me.”
The Zone 4 launch party will be held in Atlanta.
Celebrities set to attend the event include T.I., Ludacris, Jermaine Dupri, Usher, Janet Jackson, Nelly, R. Kelly, and others.