WHAT: There have been many hashtag challenges that have taken the internet by storm, all creating a social media movement. 300 Entertainment, Verizon and London On Da Track have created a new spin on the hashtag challenge movement by providing a life-changing opportunity to up-and-coming artists. The #freestyle50 challenge, a national talent competition in search of the next voice of hip-hop, represents the culture in its purest form – an authentic self-expression that achieves a universal truth. This unique competition will award one grand prize winner a single record deal with Liles’ 300 Entertainment – where their debut song will be produced by London On Da Track, $10,000 and an opening for a 300 Entertainment artist. This exclusive, star-studded event in New York City kicked-off the #freestyle50 challenge with celebrities and industry icons. Don’t miss the beat drop and soak in the LIVE performances, delicious food and drinks – and history in the making.   WHY:  Now in its second year, #freestyle50 was inspired by Verizon’s 8GB for $50 prepaid offer . This freestyle competition is more than just a hashtag challenge, it’s a search for storytellers who want to freestyle their truth. 300 Entertainment and Verizon’s #freestyle50 is an example of a highly successful collaboration between two unlikely partners with a shared vision – to enter, contestants will post a video of themselves freestyling over Tee Grizzley’s “No Effort” instrumental to Twitter or Instagram using the hashtag #freestyle50challenge and tagging @Verizon and @300Ent. Learn more about #freestyle50 by visiting freestyle50challenge Don’t forget to tag #freestyle50challenge and mention @verizon.