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business deals Archives - AllHipHop

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Sean “Diddy” Combs Acquires DeLeón Tequila Brand

By: Mike WinslowCategory: MOBILE

(AllHipHop News) Sean “Diddy” Combs hopes to recreate the success of his Ciroc vodka brand with the acquisition of luxury tequila brand DeLeón. Diddy and Diageo Spirits have partnered to acquire DeLeón as their second 50–50 joint venture. Diddy’s company Combs Wine & Spirits and Diageo are already 50–50 partners in Ciroc vodka. “Celebration is a cornerstone of all my businesses, and this joint venture is a natural extension of that portfolio,” said Sean Combs, Chairman, Combs Wine & Spirits. “DeLeón is an outstanding brand that appeals to those who love exceptional tequila in a distinctive bottle. Together with Diageo, we will take DeLeón to new heights.” Under Diddy’s leadership, Ciroc has experienced phenomenal growth. Since 2007, Ciroc has gone from selling 50,000 cases a year, to nearly 2,000,000 cases per year. According to Diageo’s CEO, it was Diddy’s involvement with Ciroc’s success that solidified the purchase of DeLeón. “The joint venture with Combs Wine & Spirits and its purchase of DeLeón is Diageo’s latest step toward returning to a leading position in tequila in North America,” said Larry Schwartz, President, Diageo North America. “Expanding our relationship with Sean Combs into tequila was a natural choice given Sean’s ability to galvanize support for luxury brands, as we’ve seen with our work together on Cîroc. Ultra-premium and above tequila is a very exciting segment – we already have a strong brand there with Don Julio and are pleased to complement that offering with DeLeón.” The tequila comes in five variations, ranging in price from $120.00 to over $1,000.00 per bottle. “In creating DeLeón, I brought the skills of fine wine-making and natural barrel aging to the art of tequila. The result was a spirit unparalleled in purity and taste,” added Brent Hocking, DeLeón’s founder. “I am entrusting DeLeón Tequila to the capable hands of Diageo and Sean Combs as both have demonstrated a commitment to luxury and quality which reflects my own commitment to the DeLeón brand.”

Nicki Minaj Inks Deal To Promote New Moscato Wine Brand

By: Grouchy Greg Watkins (@GrouchyGreg)Category: MOBILE

(AllHipHop News) Nicki Minaj is expanding her business empire with a new deal Myx Fusions, which has forged a new partnership with the singer/rapper. Nicki  will be the face of Myx Fusions’ new, ready to drink Moscato, which is expanding into the United States market. She will be featured in a campaign that includes print, radio, television, off-line events and social media messaging. Myx Fusions is co-owned by “Love & Hip Hop” executive producer Mona Scott-Young, who is also the Chief Marketing Officer for Myx Fusions. “Nicki is an innovative trendsetter and has the ability to energize the masses,” Mona Scott-Young told AllHipHop.com in a press release. “She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned,” Mona Scott-Young said. The latest move for Nicki Minaj adds to her growing list of business accomplishments, which includes deals with Mac, adidas and Pepsi. [ALSO READ: Nicki Minaj Pepsi Commercial To Debut Next Week] Nicki Minaj recently announced that she would not be returning as host for the new season of “American Idol,” as she focuses on her acting career. Nicki is currently in New York City filming “The Other Woman” for 20th Century Fox, opposite Cameron Diaz and Leslie Mann.

Dr. Dre Secures $60 Million In Funding For “Daisy” Streaming Music Service

By: Grouchy Greg Watkins (@GrouchyGreg)Category: MOBILE

(AllHipHop News) Music mogul’s Dr. Dre and Jimmy Iovine have officially launched a new streaming music service titled “Daisy” backed by $60 million in funding. The pair’s company Beats Electronics secured the investment from Access Industries and a group of private investors, who will launch “Daisy” sometime in late 2013. “Daisy” is being launched off of the streaming service MOG, which Beats Electronics in 2012 for an undisclosed sum. [ALSO READ: Dr. Dre’s Company Beats Electronic Acquires Streaming Service MOG] “Beats was always about helping people re-discover the magic in the experience of listening to music,” Jimmy Iovine said. “Now that we are well along the way to addressing the quality of audio playback with Beats headphones and speakers, Daisy allows us to re-introduce the same magic into the process of music discovery and consumption.” In addition to being well capitalized, “Daisy” will benefit from the investment group’s years of experience in music and subscription-based services. This investment group brings significant expertise in music and subscription business, complimenting and extending the advantages already bestowed upon “Daisy” from its close relationship with and initial investment from Beats. “Beats has the vision, the brand, the management team and now the investor group to effectively change the expectations and experiences of a music subscription service,” said Access Industries’ Len Blavatnik. “I’m looking forward to taking on this exciting challenge together.” Former Topspin head Ian Rogers will be Chief Executive Officer of “Daisy” and Nine Inch Nails frontman Trent Reznor will serve as the music service’s Chief Creative Officer.

Floyd Mayweather Inks New Deal With Showtime/CBS, Labeled “Biggest In The Sport of Boxing”

By: Grouchy Greg Watkins (@GrouchyGreg)Category: MOBILE

(AllHipHop News) Floyd “Money” Mayweather Jr. has inked a deal a new deal that could make him the highest-paid athlete in all of sports this year. The undefeated, eight-time world champion has teamed with Showtime PPV and CBS Corporation, to promote Floyd Mayweather’s fights on the CBS Television Network and its respective platforms. According to reps for Showtime and CBS, the companies have struck a unique revenue-sharing deal with Floyd Mayweather, which will allow him to fight six times, over the next 30 months. Mayweather averages over 1 million pay-per-view buys per event, the most of any boxer in history. While terms of the deal were not disclosed due to confidentiality agreements, all parties involved said that it was highly lucrative for Floyd Mayweather Jr. “At this record-setting PPV performance level, if all six fights contemplated by this deal occur, it will be the richest individual athlete deal in all of sports,” a rep for Showtime PPV said in a statement. The first fight to take place under the new deal will happen on May 4, 2013, when Floyd Mayweather Jr. takes one Robert “The Ghost” Guerrero.

Rapper Ludacris Inks Headphone Deal With Tim Tebow

By: Grouchy Greg Watkins (@GrouchyGreg)Category: MOBILE

(AllHipHop News) Atlanta rap star Ludacris is raising the profile of his custom “Soul” headphone line, with the signing of NFL superstar Tim Tebow. Ludacris’ company Soul Electronics is producing and marketing the new SL300 line which will be endorsed by Tim Tebow, who is currently the Quarterback for the New York Jets. According to Tim Tebow, his SL300 headphones with Ludacris will differ from other brands on the market, like Beats by Dr. Dre or 50 Cent’s SMS headphone line, because his are developed specifically for athletes and the rigors of training. “I was so interested in having something comfortable I could practice on the field in before games,” Tim Tebow told Mashable. “So many headphones can feel good and sound great but when you’re warming up, they fall off and that is a big distraction. We came up with these ‘Combat’ models to help you keep that focus.” Tim Tebow is aiming for middle America with his headphone line, which was announced at the 2013 CES Convention in Las Vegas yesterday (January 17). “They are even great for moms who are doing the dishes and listening to their country or gospel music,” Tim Tebow said. “Whoever you are, whatever you are doing, we have something that fits you.” View this post on Instagram A post shared by Ludacris (@ludacris)

Nas Named Brand Ambassador For Hennessy

By: Grouchy Greg Watkins (@GrouchyGreg)Category: MOBILE

(AllHipHop News)Nas has teamed with Hennessy to take part in the brand’s award-winning “Wild Rabbit” campaign that has featured such luminaries as Manny Pacquiao, Martin Scorsese and Erykah Badu. Nas will acting as the latest brand ambassador for Hennessy as part of the “Wild Rabbit” campaign, which took home the Cannes Silver Lions Award in Film Craft last year. “This partnership with Hennessy has been almost two decades in the making,” Nas said in a statement released today (January 14). “I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle,”’ Nas added. “Our ‘never stop, never settle’ mantra communicates a value at the core of who we are as a brand and resonates with our consumers: pursuing one’s potential comes from an inner drive continuously grow, continuously improve and seek greater levels of mastery,” said Rodney Williams, Senior Vice President, Möet Hennessy USA. “Nas is not only a master in music, but is blazing new trails in film and philanthropy, among other passions” Tomorrow evening (January 15), Nas and Hennessy are hosting a private event to celebrate the new partnership at R Lounge in Manhattan. The private, VIP event will be shown live for fans around the world via Livestream.com.

Producer Timbaland Invests In 50 Cent’s SMS Audio Brand

By: Grouchy Greg Watkins (@GrouchyGreg)Category: MOBILE

(AllHipHop News) 50 Cent and Timbaland, two of the music industry’s biggest forces, have joined together and formed a new partnership around 50’s SMS Audio brand. Timbaland will invest an undisclosed amount into SMS Audio, in addition to joining the company’s board of directors. Timbaland will have involvement in the design and audio engineering process for new products that are being launched by SMS Audio. “50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market,” said Timbaland. “I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.” The SMS Audio company already produces a variety of products, including STREET by 50, the DJ Pro Performance headphones and SYNC by 50. 50 Cent expects Timbaland’s years of experience in the recording studio producing hits for artists like Jay-Z, Justin Timberlake, Nelly Furtado and others, to pay off. “As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer,” 50 Cent said. “I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products.”

Timbaland

Eminem Announced As Executive Producer Of Skylar Grey’s Debut

By: Grouchy Greg Watkins (@GrouchyGreg)Category: MOBILE

(AllHipHop News) Detroit rapper Eminem has been announced as the executive producer of pop singer Skylar Grey’s debut album Don’t Look Down, it was announced today (October 31). Skylar Grey’s debut album Don’t Look Down is being released on Alex Da Kid’s KIDinaKORNER imprint, which is distributed by Interscope. According to Eminem, he has been Impressed with the singer since he met her, while working on his album Recovery. “When I was working on Recovery I was introduced to Skylar by Alex Da Kid and I was blown away with her talent as both a songwriter and vocalist,” Eminem said. “This album is really going to give her a chance to connect with the fans who probably know her music, but might not know her yet. I think they will be as impressed as I am.” The first single from Don’t Look Down is titled “C’mon Let Me Ride” which features Eminem. “Putting out a debut album is a bit scary – I want it to be just right so I took some extra time to finish it. Eminem’s increased involvement has been such a blessing; I’m getting guidance from an artist I really admire and trust,” Skylar said. “Having written many new songs, the album has become a completely different animal, hence the title change. This new single with Em, in particular, is very exciting. We have worked on so many serious songs together – it’s a nice change of pace to do something fun and sarcastic.” “C’mon Let Me Ride” was produced by Alex Da Kid and mixed by Eminem and Alex Da Kid. “Skylar is one of the first artists that I worked with in a meaningful way. I was immediately impressed with her vision, fearlessness, artistic talent and overall musicianship. I was determined to make her the first artist signed to KIDinaKORNER. KIDinaKORNER was founded on the principals of signing innovative artists that have the ability to blur our perceptions of genres. To me, Skylar Grey represents the embodiment of this princi” “C’mon Let Me Ride” will be released to all digital retailers on December 11, while Don’t Look Down is due in stores in Spring of 2013.

Eminem

Hip-Hop Star 50 Cent Launches SMS Audio Line In Dubai

By: Grouchy Greg Watkins (@GrouchyGreg)Category: MOBILE

(AllHipHop News) New York rap star 50 Cent is currently in Dubai, where he launched his custom line of headphones, SMS Audio. 50 Cent’s line of headphones will go on sale this November in the country, the rapper said during a press conference. 50 made the announcement during an appearance during the Gitex Technology Week conference that is taking place in the country this week. The rapper also made an appearance at the Virgin Megastore in the Mall of the Emirates to launch the SMS Audio brand. There will also be a charity aspect to 50’s business dealings in the Middle East, since a portion of the proceeds will be donated to the Dubai Autism Center. 50 Cent also hosted a Q&A with students at the American University in Dubai, during his appearance in the Middle East. The rapper hosted a talk to explain his philosophy on business, and success. In related news, 50 Cent has revealed that he is taking over the management of his own business career, since the August suicide of his manager Chris Lighty. 50 made the revelation during a series of tweets earlier today. “I manage myself now the Chris Lighty has passed,” 50 Cent tweeted. “I’m not going to rush my album out now that I’m doing both jobs.” Tomorrow, R&B singer Ciara, Craig David, DJ Antoine and Skyblue from LMFAO are scheduled to meet fans at the Dubai Mall.