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Supra Archives - AllHipHop

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Photos of Lil Wayne’s ‘Supra Spectrum’ Sneaks Hit The Net

(AllHipHop News) In June 2012 skateboarding footwear company Supra announced that they were partnering with rap star Lil Wayne for a set of designer sneakers inspired and supervised by the Young Money boss. According to sneakernews.com, Wayne’s new “Supra Spectrum” design is finally close to a release date, and photos of the skate shoes have surfaced online. Lil Wayne and Supra’s latest collaboration are a set of high-top sneakers featuring several different colorways. Ideally, the Spectrums are constructed for both casual wear and for skating. Previously, Supra debuted the mid-top Stevie Williams S1W last year. The S1Ws were a joint design effort between Wayne and the famous professional skater. Wayne was responsible for designing the colorway for Williams’ signature shoe. “It’s dope,” said Lil Wayne about partnership with Williams. “It’s super dope. Stevie’s a legend, so to even be involved in anything Stevie’s doing is crazy, man—and then to be part of his shoe? Come on, man.” [ALSO READ: Lil Wayne, Stevie Williams Collaborate With SUPRA For New Skateboarding Sneaker] This go around the YMCMB member is taking the lead on his own with the Supra Spectrums. The line, formerly named “Chimera,” does not have an official release date yet, but with the pics of the sneaks hitting the net it cannot be that long before Wayne’s new Spectrums are available at the Supra stores in New York City, Paris, and Santa Monica as well as the online store via the shoe company’s website. Check out the designs for the new Lil Wayne Supra Spectrums and a promotional video for the Stevie Williams S1Ws. [vimeo http://www.vimeo.com/54986321 w=400&h=300]

Lil Wayne, Stevie Williams Collaborate With SUPRA For New Skateboarding Sneaker

(AllHipHop News) Veteran skateboarder Stevie Williams and Young Money Records CEO Lil Wayne have teamed with SUPRA to present the new “S1W” sneaker. Stevie Williams and Lil Wayne collaborated on the “S1W,” which features a custom colorway created by the chart topping rapper. “It’s super dope. Stevie’s a legend, so to even be involved in anything Stevie’s doing is crazy, man and then to be part of his shoe? Come on, man,” Lil Wayne said in a statement. The high-top sneakers feature red and pink suede, as well as red full-grain leather, along with the custom words “President” on the left and “Carter”on the right sock liners, respectively. “I asked Wayne if he wanted to do a colorway with my shoe and he said he was up for it,” Stevie Williams told AllHipHop.com. “Just supporting Wayne skateboarding, and having his name on my shoe, it just shows how big this skateboarding thing is. I’m excited about it.” The Stevie Williams S1W by Lil Wayne is now available at SUPRA retailers worldwide and suprafootwear.com. Check out the shoe below:

Prodigy Designs New Sneaker For Supra

(AllHipHop News) Hip Hop veteran Prodigy continues a longstanding partnership with Supra, by designing a limited edition sneaker for the company. Prodigy’s new sneakers for Supra are dubbed “Infamous x Supra Bandit” comes in camouflage ballistic nylon, with a masked tongue that features a masked man in a hoodie. The sneaker is part of Prodigy’s deal with Supra, which will also include his own customized line of boots. According to representatives for Prodigy, the sneakers will go on sale, but in a limited edition run. Check out some pics of Prodigy’s sneaker with Supra below courtesy of SneakerFreaker.com.

Supra Presents the Terry Kennedy and Kevin Romar Stacks Kicks

Skating and Hip-Hop culture have just about become synonymous in today’s era of street culture. It’s almost a given that some of today’s top skateboarders are bumpin Hip-Hop in their headphones while they are grinding it out on the streets, flipping tricks. Even some of today’s top rappers are rocking skate gear and trying their hand at skating. SpaceGhostPurp and the Raider Klan are down with skating, so are Odd Future and the A$AP Mob. What is it about the cultures that are so similar? Maybe Hip-Hop motivates these guys to get up after falling down, or maybe the music hypes them up to go bigger. Either way, the cultures have collided, and what you have next is the collision captured in the video below. Edited as an ode to the Snoop “Gin and Juice” video from the mid-’90s. Supra hooks it up and showcases the SUPRA Pro + Am Collection. Featuring four signature pro model shoes, redesigned by four different ams, the first installment in the Pro + Am Collection is a Terry Kennedy signature Stacks with a Kevin Romar designed colorway. The TK + Romar Stacks features a unique, black, nappy suede upper with burgundy accents, burgundy mesh lining, a PRO + AM sock liner and hang tag, all on a burgundy cup sole with white sidewalls. “The colorway is dope,” Kennedy said about the shoe. “I like the suede, it’s kind of like a brush, like an Afro almost. When I looked at it, that was the first thing that came to my mind: looks like an Afro. I’ve never seen that material before. It’s super interesting.” “I got inspired by my hair: it’s nappy black,” Romar said about the unique suede—now known as nappy suede—he selected for his shoe. “And I had to throw burgundy on there, that’s one of my favorite colors. It’s pretty much just burgundy and nappy, two things that go good together.” Giving Romar a colorway on a Terry Kennedy Stacks was an obvious pairing since the two hail from Long Beach and have had a long-standing relationship since before becoming SUPRA teammates. “I’ve known Kevin since he was young,” Kennedy said. “He used to be up there at El Dorado [Long Beach skatepark] all the time just ripping. Always cool, always quiet, always polite.” “We’ve been homies ever since,” Romar said. “And of course it’s his shoe—I like to skate in his shoe—so I just had to throw him in the commercial. Kind of a no-brainer.” The TK + Romar Stacks is now available at skate retailers worldwide, and suprafootwear.com. [vimeo http://www.vimeo.com/49424628 w=500&h=281] SUPRA PRESENTS THE TERRY KENNEDY + KEVIN ROMAR STACKS from SUPRA Footwear on Vimeo.

AHH Stray News: Wiz Khalifa's "Work Hard Play Hard" Goes Gold; DJ Greg Street Joins Cash Money; Lil Wayne Collaborating With Supra

(AllHipHop News) The first single from Wiz Khalifa’s upcoming album, O.N.I.F.C., has officially been certified Gold after being released two months ago. “Work Hard Play Hard Is Officially Gold. Thank You Taylors!!!,” he tweeted yesterday.” The single currently sits at #4 on iTunes Hip-Hop singles chart. Since his performance of “Work Hard Play Hard” at last week’s MTV Movie Awards, sales of the single have increased over 37 percent higher than the previous week, with close to 78,000 units sold. O.N.I.F.C. is set to be released on August 28. It was announced earlier today (June 15) that Cash Money has added DJ Greg Street to their always expanding roster of talent. “I have never once doubted the power of Birdman and Slim, and the Cash Money empire as a whole,” Street said in a statement. “My goal is to add in making Cash Money Records the first billion dollar independent label by putting major plays together for the brand, in and outside of selling records.”Cash Money president Bryan “Birdman” Williams said of Street, “Slim and I collaborated with him so often, we decided the next step would be to extend a deal to him that would allow him to bring his unique voice and perspective to both our label and publishing company.” In recent months, Cash Money has added Limp Bizkit, Christina Milian, Busta Rhymes and DJ Khaled to their stable of artists. The label’s next releases are set to come from Bow Wow with his seventh studio album, Underrated, and Lil Wayne with I Am Not A Human Being 2. ONE Distribution recently announced that footwear maker Supra would be entering into an exclusive partnership with rapper Lil Wayne. The deal will result in the release of a new footwear collection that is set to be inspired, designed, and overseen by both Wayne and the shoe-making company. Supra is set to debut the new line at the Project Trade Show in Las Vegas at the end of August according to High Snobiety.