Surrounded by carefully crafted façades, Hip-Hop’s essential culture and contributors must work to avoid lurid monotony. Tales of eager b*tches, dazzling jewelry, fabricated street credibility, and disposable incomes challenge the genre’s essence. Rittz, son of Atlanta’s north side, continues to navigate an industry plagued by these fables. Vowing to remain humble, Mr. White Jesus, uses his pen to deliver his message. Everything from hyperbole, to transparent vulnerability is chronicled on, Next to Nothing. The sophomore perspective reflects the uncertainty of an underground art that has earned an independent existence. These are his words: Please enable Javascript to watch this video