Rising Compton Rapper YS and EST GEE “Play 4 Keeps” On New Single
Taps Highly Touted Video Director BenMarc To Film New Visual YS continues to be one of Compton, CA’s most consistent artists by releasing smash single after smash single. Only two weeks after the release of the Zapp & Roger sampled “Cannon,” he is back with another Helluva collaboration working once again with the platinum certified producer. While YS has cemented himself as one of the West Coast’s most promising acts, he recruits Louisville, KY’s hottest new artist EST GEE for his latest single “Play 4 Keeps.” As YS frequently does, he sings his own hook in his unique style while EST GEE gives him a memorable verse where he states, “everybody got Cali plug’s, but I’m who did it first, went out west and put it work, now it’s 20 thousand when I smirk”. In this Benmarc directed visual, YS brings EST GEE to the infamous Campanella Park apartment buildings in Compton, CA to give him a tour of his section. YS and Helluva have yet to miss, releasing incredible singles as they gear up to release YS new project Realer Than Real produced entirely by Helluva which will be released in the coming weeks. Check out YS on IG and tune in for more from this rising West coast star!

Breeding Ground Pick: Demrick – "Smoke" (VIDEO)
A few months ago rising West Coast emcee Demrick released the second installment of his All The Wrong Things mixtape series. Today, Demrick teams up with director Matt Alonzo to create a music video for “Smoke,” produced by Jim Jonsin. “Smoke” is one of the projects stand out tracks and to celebrate the release of the video, Demrick and TLR&CO have collaborated on a very limited edition “Smokers” snapback. Check out the video and the new snapback here: Demrick x TRL&CO “Smokers Snapback“ [youtube=http://www.youtube.com/watch?v=dDbcKXuP9ls&w=640&h=360]
