After the release of his well received Carpe Diem project, Toronto’s own Tona continues to drop consistent heat with the visuals for his third single, “Luv It.” Immediately following his Juno win for “Best Rap Recording” with Naturally Born Strangers, a group compromised of Tona, Rich Kidd, and Adam Bomb, as well as his MMVA (Much Music Video Award) Nomination for “Best Hip Hop Video,” Tona teamed up with producer Rich Kidd once again for “Luv It”. The interactive visuals are directed by SoTeeoh. Check out Tona’s latest above; we guarantee you’ll “Luv It”.