Tres Generaciones Turns 50 & Launches Talent Collective Featuring Victoria Monet

Tres Generaciones curated quite the experience!

Photo credit: Getty Images for Team Epihany

Tres Generaciones®, a premium tequila rooted in the spirit of perseverance, recently celebrated the brand’s 50th anniversary at a star-studded event in Hollywood, California at Citizen News.

The event featured an exclusive performance by Grammy-nominated artist Victoria Monet, who performed new songs from her forthcoming album, ‘Jaguar II.’

The event also featured a performance by one of R&B’s hottest up-and-coming artist, Afro-Mexican singer Immasoul, DJ Joe Kay and DJ Cory Townes curated the vibes ahead of Victoria hitting the stage.

Guests celebrated the launch of Familia Tres, a one-of-a-kind talent collective of world-renowned musicians, artists and tastemakers who embody the brand’s “Fall Twice, Get Up Tres” mantra.

Guests additionally witnessed a first-look at the brands new limited-edition content hub, ‘GENERACIONES,’ which features exclusive interviews that highlight stories of Familia Tres, cocktail recipes, and profiles written by world-renown journalists.

Complete with unique interactive stations, Tres Generaciones signature cocktails (like the Tres Pina Paloma and the Tres Hibiscus Margarita), and live performances, the event did not disappoint!

As the brand marks its 50th anniversary, Familia Tres honors its rich history of persistence and hard work by celebrating and highlighting cultural figures that demonstrate the same determined ethos with Familia. This year the brand has featured Victoria Monet, Shaniqwa Jarvis, Immasoul, Cory Townes, Letty Peniche and Sam Selolwane.