Exclusive: Diddy On Celebrating Bad Boy, Changing The World, & New Fragrance’s Impact On Male Hygiene


Sean “Diddy” Combs recently turned Atlanta upside down for what became the Puff Daddy & The Family Bad Boy Reunion day in Atlanta, G.A.

From a Women Of Bad Boy Brunch, Bad Boy Invisible Bully pop-up shop, an in-store fragrance launch, to the Bad Boy Family Reunion concert, Puff Daddy certainly conquered the city.

Prior to the epic concert, which proved to be a celebration of musical excellence spanning two decades, Diddy launched his new fragrance, “Sean John” at Macy’s Lenox Square.

Back in 2010, Sean John signed an exclusive deal with the department store allowing the retailer to be the exclusive distributor for the Sean John sportswear. Sean John merchandise is now available in over 400 Macy’s stores across the country as well as online at Macys.com.

Following an in-store Sean John collection mini-tour, Diddy hit the red carpet to speak with Atlanta press.

AllHipHop caught up with Diddy to discuss his new fragrance, men preserving their “sexy” for the women, celebrating over 20 years of Bad Boy Entertainment, and what he feels he has left to do to change the world.