Atmosphere: Letters from the Road
Slug and Ant are the lords of the underground. As Atmosphere, they have pioneered the proof that hip-hop could survive in a new city, like Run DMC. They followed the blueprint of the culture: performing, similar to KRS-One. There isnt many Saturday nights in the year where Slug isnt behind a microphone entertaining the masses. Beyond that, Atmosphere had innovated a type of MCing. While Slug has all the swagger and confidence of any MC, he also offers more of himself than most. Slug will rhyme as much of his losses as his victories. His content matter is heartfelt, which is well received by an ever-growing cult audience. Recently, ANT and Slug dropped their fourth album together, Sevens Travels. On the independent scale, the album is already soaring in its second month out. MTV2 and the magazines are taking notice. Atmosphere is to hip-hop what jam bands are to rock and roll. They respect the audience, they keep the music exciting, and they bear that traveling mentality that makes the group welcome in any city with a tag on a mailbox. While ANT speaks through music, AllHipHop did catch up with Slug. On the road for the current, grueling tour, Slug offers various insights. The updated formulas, the new scenery, and those classic Atmospheric elements that make the duo one of hip-hops hall of famers. AllHipHop.com: The new album is getting distribution from Epitaph, a punk label. On the last album you had Fat Beats doing it. Why the change, and how has it changed your audience? Slug: Quite simply, we just needed better distribution. Fat Beats, God bless them. Theyre probably one of the best things to happen to independent hip-hop in a long time. Fat Beats is the real deal for cats like us who wanna put out twelve-inches, cats that wanna get their s### to the hip-hop stores. Its just that for us, as Rhymesayers, its constantly about trying to take things to another level. We went and screwed around and talked to a lot of labels about distribution. Everybody wanted a little much [percentage] to give us the distribution.. I gave Fat Beats the rights to the vinyl, I gave Epitaph the rights to the CD. Both of em just do distribution. I gotta give [Epitaph] props for [being] a Punk label. And theyre interested with whats going on with this type of a scene, this type of a movement. Beyond that, they went way beyond what they owed me as far as the money they put into advertising, and they made me a video, all non-recoupable. Theyre basically spending that theyre not gonna see back. They just believe that theyre gonna sell enough records to make up for what theyre spending. That mindset is something thats missing from the major labels, and that made me respect the f### outta Epitaph. And its owned by one dude, who really just wants to see good things happen. AHH: Sevens Travels production and delivery feel like an MC in front of a live band. Was that intended, or is this the product of so many live shows? Slug: I didnt intentionally do anything. I think what youre hearing is just the gradual progress, if you want to call it progress. Some kids might hear it and be like, What youre doing now sucks. So I dont necessarily mean progress as a move up, but just as a growth. Lets face it dude, in the last twelve months, Ive played over 150 shows. So its like the live sound thats on the record has probably got to do with the fact that Ive played live so much that its transferring. AHH: And you work the crowd so much. Slug: Right, big-time. I need to make it an experience for the people there. I think that goes for any performer. Its like this man, if you art, you make your record, you do you s###, you should make that s### for yourself first and foremost. But when youre on stage in front of a bunch of people that pay fifteen dollars to be there, thats f###### rent money, to see your ass, its your job to make them have fun. Its your job to make them enjoy themselves. Its your job to make them understand and relate or even hate. Its the difference between going to see a movie or going to see a play. With a movie, you can just sit back and study, and analyze it. With a play, they have to overact, they have to do these things to make you reaction like, Yo, did you see the thing he did there? I think that who I am live transfers on the record, and who I am on the record, transfers live. I remember KRS-One saying going to shows [youll see] MCs sounding nothing like they do on the record. And I guess that stuck in my head. AHH: Always Coming Back to You really seems to mean a lot to people from the Midwest. How important was it to make that track? Slug: When I was a kid, I would hear my favorite people shout out Brooklyn and shout out Jersey, and shout out all these places that I would someday hopefully get to go visit. When I was fifteen the Bronx was like Mecca, and I had to make a pilgrimage. I guess its just that proud-of-where-youre-at s###. I didnt really look at it like, Oh, Im gonna do this and thats gonna make m############ go, Oh, word! Hes reppin. Its more just like, Im gonna rep cuz I have to. AHH: It comes across as if Minneapolis is a love/hate relationship. Is that true? Slug: I mean, I guess. But thats got less to do with the city and more to do with some of the people I know in the city. You always have your circles. And theres always guys who hate you cuz you made out with their ex-girlfriend. AHH: But youre […]