(AllHipHop News) Dr. Dre and Jimmy Iovine have dominated the headphones market with “Beats by Dr. Dre”, and now the two veteran music industry heads are taking on the music streaming business as well. The New York Times reports “Beats Music” is set to be available in the United States later this month.
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Beats Music will include a new feature called “Right Now” that allows users to create a playlist based on a location, an activity, a person, and a genre of music. Example: “I’m at the beach & feel like pre-partying with my friends to dance-pop” creates a playlist with Chemical Brothers, Lady Gaga and Janet Jackson.
Nine Inch Nails front man Trent Reznor serves as the chief creative officer for Beats Music.
“My phone knows where I’m at, what I’m up to, what temperature it is,” said Reznor. “It might even start to recognize locations I visit, patterns of motion. What if music could be collected in little parcels and served up to me effortlessly?”
The newest competitor to Pandora, Rhapsody, Spotify, Rdio, and iTunes Radio is scheduled to hit the market on January 21st. The service will be available through AT&T for $10 a month, or $15 a month for the five user family plan. There will not a be a free version like other streaming services.