Kanye West’s DONDA Partners With Jay Z’s Roc Nation


(AllHipHop News) Kanye West and his “big brother” just got a bit closer.  Earlier today (March 3rd), it was announced that Kanye West’s creative house DONDA has signed with Roc Nation.

Announced on Roc Nation’s official website, the partnership is set to “focus on Mr. West’s international recording brand and worldwide touring ventures.” The announcement also says it will manage all “DONDA music”, yet there are no artists signed under DONDA as of yet.

While DONDA does not have any signed artists, the creative brand has been behind almost every facet of Kanye West’s touring and marketing campaigns. Since its official branding in 2011, DONDA designed the Watch The Throne tour, Kanye West’s “New Slaves” projections and the album packaging of artists such as 2 Chainz, Lil Wayne and others.

This signing comes a week after reports surfaced that West’s Yeezus tour had to reduce ticket prices due to diminishing ticket sales. According to The New York Daily News, less than 35% of the tickets were sold for the final North American Yeezus tour date at Nassau Veterans Memorial Coliseum in Uniondale, Long Island last Sunday (February 23rd). 

West’s Yeezus tour kicks off its Australian run on May 2nd in Perth.