(AllHipHop News) Young Jeezy and Los Angeles-based Gourmet Footwear have entered into a newly- signed branding and marketing partnership. The partnership between Jeezy and Gourmet includes exclusive co-branded digital content, social media initiatives, and creative involvement from the platinum rapper. It also creates a platform to blend the very distinct worlds of footwear, fashion, and music to provide a comprehensive lifestyle experience that both Gourmet and Jeezy have incorporated into their individual brands.
“Similar to Gourmet Footwear, Young Jeezy is an individual who has seamlessly navigated himself to an aspirational lifestyle from humble beginnings,” said Greg Lucci, founder of Gourmet Footwear. “We look forward to partnering with Jeezy and working alongside him on his upcoming projects.”
The exciting new partnership will be celebrated with a meet and greet with the entertainer and select executives from Gourmet, including its founder, Greg Lucci, at an upscale Atlanta boutique this Thursday (June 13) and the celebration will continue with a private red carpet affair with VIP guests, local tastemakers, friends of the brand and other music industry elite. The two events will include entertainment from DJ RootsQueen, DJ Baby Yu, a special announcement from Jeezy and Gourmet, catering from Bottle Bar and complimentary drinks from Avión Tequila. In addition, Gourmet Footwear will host contest giveaways for shoes and other brand products throughout the two events.
“Partnering with Gourmet just felt like a natural fit for me,” said Jeezy. “I’ve been building my own clothing line for the past few years, so it’s only right that I collaborate with a top-tier footwear brand like Gourmet, who I believe to be the perfect blend of luxury and the street, which is what I’m about.”
Most recently, Gourmet Footwear released a minute-long vignette, which showcases the brand’s Spring /Summer 2013 collection in St. Barts and the brand is gearing up to debut a series of product based advertisements and promotions in the coming months. To view the vignette and get a peak at Gourmet’s newest collection, visit their website, GourmetFootwear.com
Young Jeezy is currently recording his fifth studio album.