(AllHipHop News) There is an interesting story behind the artwork for 2 Chainz’ Def Jam debut, Based On A T.R.U. Story, and how exactly it was created. In an exclusive interview with Billboard, 2 Chainz revealed that he enlisted the help of Kanye West’s design and creative company, DONDA, to create the artwork which simply features a black background and two gold chains. “Kanye and I share a similar vision and think along the same lines creatively,” 2 Chainz told Billboard. “When it came time to develop the imagery for my project, I trusted him and his team at DONDA to get the job done and communicate my sentiments. They were the first people I thought of.” “Their team is unprecedented,” he continued. “Expect next level imagery, sonics, and stage performance. This is curated art. The Louvre of rap.” 2 Chainz can currently be heard on the last verse of G.O.O.D. Music’s platinum-selling single “Mercy” from the collective’s Cruel Summer compilation due in stores on August 7. The first single from 2 Chainz’ debut, “No Lie” featuring Drake, currently sits at #6 on the “Hip-Hop and R&B” chart. His album is set for release on August 14.
(AllHipHop News) There is an interesting story behind the artwork for 2 Chainz’ Def Jam debut, Based On A T.R.U. Story, and how exactly it was created.
In an exclusive interview with Billboard, 2 Chainz revealed that he enlisted the help of Kanye West’s design and creative company, DONDA, to create the artwork which simply features a black background and two gold chains.
“Kanye and I share a similar vision and think along the same lines creatively,” 2 Chainz told Billboard. “When it came time to develop the imagery for my project, I trusted him and his team at DONDA to get the job done and communicate my sentiments. They were the first people I thought of.”
“Their team is unprecedented,” he continued. “Expect next level imagery, sonics, and stage performance. This is curated art. The Louvre of rap.”
2 Chainz can currently be heard on the last verse of G.O.O.D. Music’s platinum-selling single “Mercy” from the collective’s Cruel Summer compilation due in stores on August 7.
The first single from 2 Chainz’ debut, “No Lie” featuring Drake, currently sits at #6 on the “Hip-Hop and R&B” chart. His album is set for release on August 14.
