“4:44” Tidal Ads Connected To NC-17 Movie Starring Mahershala Ali & Lupita Nyong’o (VIDEO)


(AllHipHop News) Much of the Hip Hop world was questioning if the mysterious “4:44” images that popped up online and around New York City were clues a new Jay Z album was on the way.

Sorry Hov fans, it turns out the Tidal ads were connected to a forthcoming NC-17 film starring Mahershala Ali (Moonlight), Lupita Nyong’o (12 Years A Slave), and Danny Glover (The Color Purple).

A 1-minute spot about the Tidal-exclusive movie aired during game three of the 2017 NBA Finals.

Sprint CEO Marcelo Claure then offered more information about 4:44 via his verified Twitter account.

“Excited to bring [Sprint] customers exclusive content through our partnership with [Tidal] – more news coming tomorrow!!” tweeted Claure around 11:39 pm ET on Wednesday.

Earlier this year, it was announced that Sprint acquired 33% of Tidal.

The deal was reportedly worth $200 million.