When Nike first launched their hot dribbling style basketball commercial nationally earlier this year, it was proved to be a huge success for the giant sneaker company. However, once the video turned up on BET (Black Entertainment Television) as a music video with hip-hop godfather Afrika Bambaataa’s name attached, the hip hop community raised its collective eyebrow. "They were doing their whole thing based on ‘Planet Rock," he said to allhiphop.com," So, we said ‘Why keep taking ‘Planet Rock’ a thousand times over and over?’ So, we came with the new electro-funk for the basketball stars, myself and Boogie Brown." Bam said that he simply applied what he has been doing for years, but replaced the beats of drums and synthesizers with the beat of bouncing basketballs.
When
Nike first launched their hot dribbling style basketball
commercial nationally earlier this year, it was proved
to be a huge success for the giant sneaker company.
However, once the video turned up on BET (Black Entertainment
Television) as a music video with hip-hop godfather
Afrika Bambaataa’s
name attached, the hip hop community raised its collective
eyebrow.
"They
were doing their whole thing based on ‘Planet Rock,"
he said to allhiphop.com," So, we said ‘Why
keep taking ‘Planet Rock’ a thousand times
over and over?’ So, we came with the new electro-funk
for the basketball stars, myself and Boogie Brown."
Bam said that he simply applied what he has been doing
for years, but replaced the beats of drums and synthesizers
with the beat of bouncing basketballs.
