Rapper Busta Rhymes has teamed with Stevie Wonder to create a second video for Wonder’s latest single “So What The Fuss” for blind people or those that have low vision. Director Paul Hunter shot two version of the video. The first is the traditional video that will be serviced to various music channels, while the second version, which features Busta Rhymes, contains a descriptive audio track featuring Rhymes’ narration. “Until now music videos have been very one dimensional for those who are blind or with low vision," Wonder explained. "Now all music video fans will be able to apply their vision to my video thanks to the descriptive technique and of course, a great narration by Busta Rhymes. For me, the entire concept is indicative of what happens when you go beyond the status quo and open yourself up to what’s possible." Wonder, a longtime fan of Busta Rhymes, called on the multi-platinum selling rapper to perform the narration in Wonder’s Los Angeles Recording studio. Rhymes described the scenario of the video, which takes place in an apartment and the surrounding neighborhood. "Stevie Wonder is an American icon," Rhymes said. "Without him, most of us never would have picked up a microphone. Only Stevie could come up with a way to let fans that have never seen a video take part in the whole vibe. It was a great project to work on from start to finish." The single is taken from Wonder’s upcoming album A Time To Love. Wonder said that he is working to bring a new cutting-edge technology that will make these types of videos more accessible to the visually impaired throughout the country and ultimately, the world.
Rapper Busta Rhymes
has teamed with Stevie Wonder to create a second video for Wonder’s latest
single “So What The Fuss” for blind people or those that have low
vision.
Director Paul Hunter shot two version of the video. The first
is the traditional video that will be serviced to various music channels, while
the second version, which features Busta Rhymes, contains a descriptive audio
track featuring Rhymes’ narration.
“Until now music videos have been very one dimensional
for those who are blind or with low vision," Wonder explained. "Now
all music video fans will be able to
apply their vision to my video thanks to the descriptive technique and of course,
a great narration by Busta Rhymes. For me, the entire concept is indicative
of what happens when you go beyond the status quo and open yourself up to what’s
possible."
Wonder, a longtime fan of Busta Rhymes, called on the multi-platinum
selling rapper to perform the narration in Wonder’s Los Angeles Recording
studio. Rhymes described the scenario of the video, which takes place in an
apartment and the surrounding neighborhood.
"Stevie Wonder is an American icon," Rhymes said.
"Without him, most of us never would have picked up a microphone. Only
Stevie could come up with a way to let fans that have never seen a video take
part in the whole vibe. It was a great project to work on from start to finish."
The single is taken
from Wonder’s upcoming album A Time To Love. Wonder said that
he is working to bring a new cutting-edge technology that will make these types
of videos more accessible to the visually impaired throughout the country and
ultimately, the world.
