Derek Jeter Responds To Reports He Said 50 Cent Was “Too Urban” For Underwear Deal


(AllHipHop News) 50 Cent found himself clashing with yet another celebrity this week when reports started to circulate that New York Yankees great Derek Jeter turned down a deal because 50 Cent was involved. Allegedly, Jeter ended a business partnership with Frigo underwear, because he felt 50 was “too urban” for the brand.

[ALSO READ: Derek Jeter Left Frigo Underwear Because 50 Cent Joined; 50 Responds]

The 14-time MLB All-star has now addressed the reports. Jeter told Page Six he did not have a problem with 50 joining the Frigo campaign, and he was actually the one that orchestrated the arrangement.

“I facilitated the introductory meeting between 50 Cent and the company, so it makes absolutely no sense that I would object to 50 Cent being a Frigo brand ambassador or think that 50 Cent is ‘too urban’ for the brand,” stated Jeter.

Frigo’s parent company RevolutionWear supposedly filed a lawsuit against Jeter, claiming the Swedish business lost $30 million when the World Series champion decided not to endorse Frigo. Jeter accused RevolutionWear CEO Mathias Ingvarsson of purposely threatening litigation and conducting a smear campaign against him because the company began having financial troubles.

“It is unfortunate that Mr. Ingvarsson continues to make false claims and bad decisions with respect to RevolutionWear Inc.,” continued Jeter.

Page Six reports Jeter has filed his own lawsuit against RevolutionWear for making malicious statements. Jeter also claims to have documents that prove Ingvarsson was aware he never agreed to be a spokesperson or ambassador for the brand.

[ALSO READ: Jay Z, Michael Jordan, Action Bronson + More Pay Respects To Derek Jeter In New Commercial (VIDEO)]