(AllHipHop News) Sean “Diddy” Combs is channeling Frank Sinatra in a new advertising campaign promoting the Ciroc line of vodka.
In the advertising campaign, the rap mogul takes his fans on a first person journey through Las Vegas.
The commercial is set to Sinatra’s classic song “Luck Be a Lady.”
Diddy praised Frank Sinatra, who would have turned 96 on December 12.
“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign,” said Sean “Diddy” Combs. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than Ciroc; a brand that has become synonymous with celebratory occasions.”
Diddy utilizes a number of up and coming Hollywood actors and actresses in the advertisement, which was directed by Anthony Mandler.
Rising stars like Chad Michael Murray (One Tree Hill), Michael K. Williams (Boardwalk Empire), Jesse Williams (Grey’s Anatomy), Aaron Paul (Breaking Bad) and super model Lisa Seiffert are featured in the commercial.
The advertisement will start airing today on ESPN, E!, Bravo, TBS, VH1, Comedy Central and other cable channels.
Diddy is also encouraging fans to be responsible during the holiday season.
Ciroc will distribute prepaid debit and Metro cards around the country on New Year’s Eve, to ensure his consumers make it home safe to start the new year.