BP Lubricants USA
motor oil has entered into a two-year agreement with Funkmaster Flex and the popular
DJ will now help promote Castrol Syntec motor oil through his various auto-related
entertainment businesses.
Under terms of the agreement, Flex will market the Castrol Syntec
brand.
Castrol snagged TV, radio, print, Internet and photographic
rights for a variety of advertising and promotional initiatives and the brand
will have significant presence on Flex’s Web sites.
"Funkmaster Flex is committed to spreading enthusiasm and
passion for automotive power, performance and style by introducing aspects of
car culture to new audiences of young people across the country," said
Mike DeBiasi, Castrol SYNTEC brand manager. "Flex’s automotive expertise,
passion, and excitement for finely tuned and customized vehicles is inspiring
and we’re thrilled to forge this partnership with him, putting our premium,
highest performing motor oil brand — Castrol SYNTEC — alongside his highly
acclaimed shows, events and fans."
Castrol’s logo will now be featured on "Ride With
Funkmaster Flex" and the "Funkmaster Flex Super Series," shows
that air on the Spike TV network.
Castrol will also produce :30 second spots during each new “Ride
With Funkmaster Flex” episode of the season.
Furthermore, a
custom Castrol car will be designed and featured on the show and featured his
“Celebrity Car Show Tour,” which hits more than 10 cities throughout
the United States and attracts thousands.
