Go Behind The Scenes With DJ Khaled, The New Face Of Rocawear’s Fall Campaign


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(AllHipHop News) DJ Khaled is getting a “major” look as the face of Rocawear’s new Fall 2016 Holiday advertising campaign.

DJ Khaled, who signed a management deal with Jay Z’s Roc Nation in February, is the face of the campaign for the fashion line created by Jay Z and Damon Dash.

Iconix Brand Group bought Rocawear for $207 million in 2007. Jay-Z stayed on board, heading up product development, marketing and licensing for Rocawear.

Last month, DJ Khaled stepped into the Gramercy Park Hotel, where he conducted a “top secret” photoshoot for Rocawear, although he teased parts of the shoot on his popular Snapchat account.

The brand is using DJ Khaled to unveil new looks in denim, knit tops, fleece, active sets and outerwear.

“My campaign for Rocawear was top secret, but it’s important that my fans are in that room with me seeing and feeling the energy I feel on set, so of course I had to give them a sneak peek,” DJ Khaled told AllHipHop.com. “Now, I’m revealing the whole campaign to my fans…when I’m vibing on set, wearing the new Rocawear looks and representing greatness through the brand.”

DJ Khaled plans on promoting the new partnership with Rocawear by dropping “major keys” on how to look sharp. And one lucky fan can win his custom bathrobe from the video shoot during a Facebook live chat today (August 11) at @officialdjkhaled.

“When we shot DJ Khaled for Rocawear, he snapped all day, really reinforcing the relationship he has with his audience and allowing a brand like Rocawear to embrace his movement,” said Aleesha Smalls, VP of Digital, Iconix Brand Group.

“For Rocawear, that is important because we want to give the consumer an authentic, behind-the-scenes look at the brand on top of introducing them to new product and content,” Smalls continued.

The collection is available at Dillard’s, Amazon, specialty stores and Rocawear.com starting this Fall.