Jaden Smith has launched a new line of moldable earbuds as part of a collaboration with bosses at Ultimate Ears.
The actor, rapper and influencer’s UE FITS You accessories are the “first-ever true wireless earphones that mold to the unique shape of your ears.”
Ultimate Ears experts claim the customisation process takes less than a minute, giving listeners the best fit – and therefore the best sound.
A new campaign video features Jaden Smith showing off the earbuds, and he admits he has been a fan of the brand for years, using Ultimate Ears earbuds onstage and in the studio.
“From my very first live performance to this day I have always relied on Ultimate Ears as a go-to tool,” Jaden Smith says. “They allow me to concentrate on my craft and not worry about anything else getting in the way.”
