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Naomi Campbell will appear in an upcoming advertising campaign for Jay-Z’s Roc-A-Wear clothing line. According to reports, the brand is looking to change their current image. "We wanted to change the direction that Roc-A-Wear was taking, by making things a little more iconic," marketing director Dana Hill told People magazine. "She will take Rocawear to a new level, where it can appeal to a more varied audience."
Naomi Campbell will appear in an upcoming advertising
campaign for Jay-Z’s Roc-A-Wear clothing line. According to reports, the brand
is looking to change their current image.
"We wanted to change the direction that
Roc-A-Wear was taking, by making things a little more iconic," marketing
director Dana Hill told People magazine. "She will take Rocawear to a new
level, where it can appeal to a more varied audience."