Snoop Dogg has been steadily building a diverse empire outside of music, something he credits to his mentors, Master P and Martha Stewart.
After launching a breakfast foods line with the No Limit Records founder and a cookbook with E-40, Snoop is taking on the ice cream market with the launch of his hybrid flavored frozen treats. Snoop recently announced the Dr. Bombay collaboration, which includes his Bored Ape Yacht Club NFT avatar.
Snoop Dogg came up with the idea after growing tired of “mixing and matching” ice cream flavors to create the perfect combination. The Cannabis connoisseur admitted the idea was “most definitely” driven by the munchies in an interview with TMZ Sunday night (July 23).
Snoop Dogg Explains Martha Stewart & Master’s P’s Influence On Him
Elsewhere during the conversation, Snoop Dogg explained how his two mentors helped shape his career outside of rap.
“I give two people credit for where I’m at right now,” Snoop Dogg said. “Master P showed me the business. But Martha Stewart showed me how to take it to another level.”
The Death Row Records honcho explained how Stewart taught him to “diversify my portfolio and vertically integrate all of my businesses.” Snoop Dogg said that while Master P “put me through college,” Martha Stewart “showed me how to excel.”
He said his former Martha and Snoop’s Potluck Dinner Party co-host gave him the “hands on experience,” to do things “that were considered too big for a rapper.”
Snoop Dogg said his unlikely yet loving relationship with Martha Stewart “unites people of all walks of life” because of how they “genuinely” love and care for one another. Watch the interview below.