(AllHipHop News) This year saw the music industry make an even greater shift toward on-demand streaming, and as a result, the “streaming wars” continued.
Tidal attempted to separate itself from its competition like Spotify and Apple Music by offering a host of exclusive content.
The Jay Z-led service debuted 32 exclusive albums including Rihanna’s Anti, Kanye West’s The Life Of Pablo, and Beyoncé’s Lemonade.
T.I., Damian Marley, Fat Joe, Vic Mensa and others provided more than 45 exclusive music videos on the platform.
Numerous events such as Kanye’s “Yeezy Season 3” fashion show, Rihanna’s “Fenty X Puma” fashion, and the Made In America Festival were livestreamed on Tidal.
Globally streamed charity concerts like TIDAL X 1015 and the Black Ball helped artists make a social impact.
Tidal also produced 90 behind-the-scenes videos as well as more than 150 playlists curated by artists, athletes, and celebrities.
In addition, Tidal is the only streaming service with projects by the late music icon Prince.
According to Billboard, Tidal’s most recent public announcement put the company’s number of subscribers around 3 million.
Apple Music is said to have 20 million subscribers, and Spotify reportedly claims over 40 million subscribers.